Allying vs
BELAY.
BELAY matches you with a U.S.-based assistant, bookkeeper or social media manager, month to month, for a flat monthly fee it quotes on a call. Allying does the job you posted for 30% of the salary in your posting, a month, with a monthly minimum for each job, the price on the page and the first week done before any conversation.
What BELAY does well
BELAY is a U.S. company placing U.S.-based people: executive, marketing, operations, personal and sales assistants, social media managers, and a finance side with bookkeeping, a full-service accounting team, payroll, tax, and fractional controllers and CFOs [1]. Their pitch is the match: they say they accept the top 3% of U.S.-based applicants, match personally by humans with a 93% first-match success rate, and can match in as little as one week [1]. For an owner who wants a U.S. person on U.S. hours, with a bookkeeper from the same company, that is a real offer.
How BELAY is sold
BELAY publishes no price. The home page says a flat monthly fee [1]; the FAQ says support runs month to month, not on a long-term contract, that you can scale hours up or down, that support typically begins at 45 hours a month, and that many leaders start an executive assistant at 10 to 20 hours a week [2]. It starts with a discovery call, and most clients are matched within about a week [2]. Whether the people BELAY places are its employees or contractors is not stated on the pages we read.
The honest differences
Both give you a person's attention. The difference is whether you are buying hours from a match, or a job with its results.
| What a job is | BELAY | Allying |
|---|---|---|
| Who does the work | One U.S.-based person, matched to you by a person at BELAY, for the hours you buy each month. | Allying does the whole job on the posting, with a named specialist who answers for it. |
| The first week | A discovery call, then a match in about a week; the hours start when the person does. | The first week of the job is done before any conversation and before the first dollar; then a free week, starting with a short call. |
| Who answers for it | BELAY's team, with ongoing support, easy adjustments and regular check-ins, in their words. | A named person with a face, a phone number and expertise in the job. Every action is on the record, with a daily note and a weekly report. |
| Where the work happens | The pages we read do not say. | In your own channels, Slack, Teams, text, WhatsApp or email, with its own phone number. Nothing reaches a customer without your yes until you say it no longer needs asking. |
| What it costs | Not published. A flat monthly fee quoted after the call; support typically begins at 45 hours a month. | $1,380 a month on a $55,000 posting (about 30% of the posted salary, after a free week) |
What BELAY charges
| Plan | What their pages say | Source |
|---|---|---|
| Assistants and bookkeeping | Not published. A flat monthly fee; support typically begins at 45 hours a month, month to month, scaled up or down as needed. Ask them. | [2] |
We checked this on 2026-09-18. Prices and plan names change; the links in the sources are the ones to trust.
When to choose which
Choose BELAY when
- You want a U.S.-based person on U.S. hours, matched by a human.
- You need bookkeeping or accounting from the same company as the assistant.
- You are fine getting the price on a call rather than a page.
- Ten to twenty hours a week of handing things off is the job.
Choose Allying when
- You posted a job and want it done, not hours filled.
- You want the price on the page and the first week before the first dollar.
- You want a specialist in the job itself, learning your preferences from every edit.
- You want every action on the record, in your own channels.
More comparisons
Hiring for this job
Your contact for anything on this page is Mae Santos, co-founder of Allying: hello@allying.com.
The work is done with AI and overseen by a named specialist who answers for it.
Sources
- BELAY, home page. Checked on 2026-09-18. Services listed: Executive, Marketing, Operations, Personal and Sales Assistants, Social Media Managers, Virtual Assistants; Bookkeeping, Full-Service Accounting Team, Full-Service Payroll, Tax Services, Fractional Controller, Fractional CFO. "U.S.-based"; "only accept the top 3% of U.S.-based applicants"; "Personally matched by humans with a 93% first-match success rate"; "Match in as little as one week"; "Flat monthly fee". No price is quoted; ask them.
- BELAY, FAQ. Checked on 2026-09-18. "Support runs month-to-month, not on a long-term contract, and you can scale hours up or down as your needs change"; "support typically begins at 45 hours a month"; "Many leaders start their Executive Assistant at 10 to 20 hours a week"; "Most clients are matched within about a week"; "a flat monthly rate". No price is quoted; ask them.